MCC International Case Study: Capscan
"MCC is particularly good at liaising with the direct marketing press. Our account team has strong relationships with the writers and editors, which has resulted in an impressive number of features, mentions and articles."
Marketing Manager at Capscan, Kei Hau
Capscan needed to increase awareness of its brand in a crowded marketplace, with limited resources available to achieve a number of important business goals and marketing objectives.
A PR agency with the right knowledge and skills set that understands Capscan’s products and the markets it operates in, to place news stories, articles and case studies with key media, raising the company profile within a fixed budget.
Capscan is now a strong, recognisable and trusted brand. Regular new business leads come in as a result of press coverage gained and a substantial clippings book supports a range of marketing activities.
Capscan is a leading supplier of international address management solutions and data integrity services. The business has more than 1800 customers worldwide across a wide range of commercial and public service sectors. In the UK alone there are currently more than 140 different government departments, agencies and local authorities using Capscan products or services.
Despite these impressive statistics, Capscan found that the industry was growing quickly, and competition for business was increasing at an alarming rate. It became necessary to reassert Capscan as a market leader and an obvious first choice for potential new customers.
Explains Marketing Manager at Capscan, Kei Hau: "We needed to raise the company profile, to strengthen the brand and convey the wealth of experience and services we can offer our clients. We couldn’t justify the costs of employing a full time press and PR team, so it was necessary to find an agency that understood our products and services, and the markets we operate in to run a campaign for us. There were hundreds to choose from, but few with the right skills set."
In 1996 Capscan found MCC International. Specialising in press and public relations campaigns for the hi-tech and IT industries, MCC was equipped with all the qualities Capscan had been looking for.
"It was immediately obvious that MCC International was a perfect fit for us," says Kei. "They have a proven track record of working successfully in our market, all the right knowledge and their services come at the right price. They also have the right cultural fit for our company."
10 years on, MCC International continues to manage all press and PR activity for Capscan, with a relationship that goes from strength to strength.
"They continue to offer us a value-for-money service, and have significantly helped to generate more brand awareness for us through their press releases, case studies and networking," adds Kei. "Their enthusiasm and responsiveness has stayed consistently high, and the team still regularly comes up with new ideas to keep the campaign fresh. MCC is particularly good at liaising with the direct marketing press. Our account team has strong relationships with the writers and editors, which has resulted in an impressive number of features, mentions and articles."
"MCC International quickly understood our requirements and produced a clear and well-presented website. They’re friendly and well organised approach to business is a refreshing change. No job too big for these guys who listen, understand and execute to a high standard time and time again"
Dave Clement, Lamina
"MCC International has led our PR team for several years, and I have always been delighted with the way that they have worked to support our company’s PR strategy. MCC have always been professional, responsive and creative and is great to work alongside. I would have no hesitation in recommending the team at MCC."
Dan May, ramsac
"MCC International's account team quickly grasped the complexities of our products and developed a rapid understanding of both the technical and business issues that would be of interest to the IT media. By going that extra mile to fully understand our products and company, MCC have achieved terrific results."
Sharon White, Public Relations Manager - Platform.