'Class A' Networking

One of our areas of technological expertise is networking - going back to the early days of LAN and token ring vendors. More recently wireless and home networking vendors have turned to us for representation. MCC worked with Enterasys Networks (formerly Cabletron) for over seven years. We supported the re-branding of the company in 2000 and crisis-managed the subsequent SEC investigation.

The end-result of our crisis-management period actually resulted in 24% of coverage being positive and not one negative clipping during three subsequent quarters. Each year MCC generated a minimum of 100 'class A' clippings for Enterasys. 'Class A' being classified by Enterasys as those that would have “high impact if re-used in the sales cycle, or generated significant leads in their own right”.

Said Chris Gabriel, Enterasys’ Director of Press Relations at the time, “MCC International is the best PR agency I've worked with in over 15 years of IT marketing. They understand our market, our customers, the press and how best to maximise all these relationships. Bottom line: they are proactive, accountable and get results.”