Ipswitch: a Flagship Client   since 1997

Founded in 1991, Ipswitch is one of the world's most popular developers of internet software, its flagship products including WhatsUp Gold, WS_FTP, MOVEit and IMail Server. One of our longest-standing clients, MCC was hired in 1997 to address Ipswitch's need for a pan-European PR presence. We started by setting up a network of press offices – reaching out to France, Germany and Benelux – and handled journalists and customers in Spain, Sweden, Poland and South Africa from our UK office.

MCC’s relationship with Ipswitch and the success of the PR campaign – which has seen year-on-year increases in results is something that always evolves, and never stands still. We may have an impressive journalist contacts book after such a long running campaign, but it changes and is updated every day! There is never time for resting on your laurels in PR!

“I have relied on MCC to effectively manage and co-ordinate all pan-European activities - with very impressive results,” said Mike Aalto, Ipswitch’s Public Relations Manager US and Europe. “Their knowledge of the unique public relations practices of each European culture and its ability to orchestrate complex public relations campaigns across all boundaries makes the agency an invaluable partner. MCC is truly my European partner, effectively representing Ipswitch and its interests as a critical part of our major international marketing effort.”