Public Relations is all about reputation. It's the result of what you do, what you say, and what others say about you. It is defined as the practice of a planned and sustained effort to establish and maintain good will and mutual understanding between an organisation and its stakeholders - influencing their opinion and behaviour.
PR differs from advertising, as a company does not pay the newspapers or broadcast channels for the media exposure it secures. It is this third-party endorsement and legitimacy that gives PR its power and credibility.
PR offers a number of obvious benefits to any organisation. From opening new markets and attracting quality employees, to gaining access to funding and investors and creating awareness and direct sales leads for your products and services.
As a cost-effective way of getting your message out to your market and raising your profile, any organisation, big or small, can benefit from the immediate results that a targeted public relations campaign can offer.
Setting the News Agenda
MCC International is always looking for new ways to place our clients in the media, researching current industry trends, hot topics and issues and adding in newsworthy facts and statistics to make headlines.
Proactive daily management of editorial calendars ensures all relevant features are pitched across all sectors of the target media.
MCC International also monitors what industry experts, analysts and competitors are talking about to provide insightful commentary.
MCC International is proactive in identifying trends, issues and opportunities that position its clients and its spokespeople as thought leaders in the UK media.
Telephone, email and face-to-face interviews between journalists in the relevant media and company spokespeople are arranged on a regular basis.
MCC also writes opinion articles that are placed as in-depth editorials in target online and print media to deliver high quality one/two/three page editorials.
- Media Briefings
MCC International works with organisations to ensure that company spokespeople develop relationships with their target media. Media briefings derive from press release distribution, editorial opportunities, exhibitions & seminars, rapid response pitches and from proactively engaging with target media on key issues in the security industry.
- By-lined Articles
MCC International drafts well-researched, topical articles to position company spokespeople as thought leaders and industry experts in their relevant markets. Pitching articles to the media relating to the news agenda achieves high-quality coverage.
Industry Endorsement - Case Studies
Customer and/or third party endorsements are invaluable and highly successful in raising the profile of organisations.
MCC works with its clients’ partners and customers to prepare win stories, ROI stories, case studies and testimonials regarding the challenges, the solution and the benefits of using the company’s technology. Approved case studies can then be placed in the relevant print media and also be used by sales teams.
MCC has worked with a wide variety of clients’ customers including Barclay’s Bank, Chevron, BAA, International Space Station, Nationwide, Thomson Reuters, Scottish Government, RightMove, Imperial College London, Bolton Wanderers FC, O’Neil, Morrisons, Avis Europe, Open University, Aston Villa FC and Arqiva.
MCC International can help support product launches via numerous marketing tactics to gain coverage and promote the new product to the market. This can include writing press releases to announce new products and their business benefits; arranging press briefings and product test reviews, as well as drafting other types of engaging copy – from adverts and case studies to testimonials detailing the installation of the new product.
MCC International boasts a strong track record of securing brieﬁngs for its clients with the top researchers at analyst firms including Quocirca, Canalys, Bloor Research, Gartner, Forrester Research, Kuppinger Cole, Juniper Research and Freeform Dynamics.
Working with the client, MCC International will build and entrench relationships with the analysts who hold inﬂuence over decision makers, journalists, vendors, end users and other analysts. This will result in increased visibility and an understanding, and therefore correct articulation of the client’s position and strengths. Analyst relations will also provide direct and indirect opportunities for additional media coverage.
Face-to-face brieﬁngs with senior management will provide the best results. The brieﬁngs will enable clients to deliver a corporate overview, strategy update, product brieﬁng and technology roadmap. It is vital that any information supplied, via news releases and/or meetings, must address the needs of the expert.
Once a relationship has been established with any analyst/opinion leader, MCC International will provide them with the information they require ongoing, including all relevant news, such as new market entrants, products, technology roadmaps and innovative strategies.
Video testimonials and case studies are fast becoming the new tool for marketing and PR campaigns. MCC International can help expand multimedia campaigns by delivering video content, such as case study interviews, researched and detailed scripts and event appearances that speak volumes and adds to SEO campaigns.
Videos are produced for viewing on multi formats, from large screen TVs for a conference right down to web formats, so you can stream them on your website or send them out on USB sticks.