Product Push

Most – although not all – of our customers have a set of products that they need to promote alongside their business itself. From computer printers to TV systems to travel software, via Bagpuss puppets and all points in between, MCC has a great deal of experience in product PR.

Many agencies will take a stack of client product only for it never to be seen again. But we have devised a truly accountable process, which gives our clients measurable results against the budget and resource they have allocated. That means quantifiable press coverage, reviews, reprints, shoot-out and group tests, product marks and logos and so on.

Outside of these B2B tactics, we are also well known by the consumer publishing houses for the reader offers, sponsored columns, cover-mount promotions and competitions we organise.