Profile Building

MCC’s profile building campaigns encompass a variety of creative, tried-and-tested tactics and are the ‘foundation’ of all our clients’ PR outreach. The objective is simple: to ensure all audiences are familiar with the client, what it stands for, is seeking to achieve and how it compares in the market.

All our profile building tactics are closely tailored to individual clients’ needs and objectives, and the execution and expertise behind them is unique to our agency.

Staffing and manning a busy press office (outsourced or insourced), press release and news campaigns, press tours, conferences and launches. These profile building tactics are our daily ‘bread and butter’. We have also pioneered ‘advance features’ and editorial opportunities campaigns, something all clients past to present will testify.

How do you deal with your competitors? Do you sit back and watch them lead your market in the media? Or do you yourself lead the way, while others follow or – better still – rarely get a look in? These are questions that have concerned many businesses that have adopted MCC’s ‘competitor ambush’, ‘competitor monitoring’ and ‘competitor war-room’ profile building tactics.