Making a ‘Thought Leader’
  of TallyGenicom

We have been working with world-class printer vendor TallyGenicom since November 2000, managing all of its UK corporate PR with a view to specifically raising awareness of total cost of ownership issues and boosting its service and support operation. Our by-lined articles, abstract pitching, interview programme and 'competitor media ambush' have made TallyGenicom the thought leader on TCO and its profile remains high in the channel press. We have built up the company's presence within national and businesses publications, too, such as The Guardian and the Evening Standard as well as being a regular contributor to channel publications such as MicroScope and CRN.

“We have seen more journalists in the last four months than we had in the past four years with our previous agencies!” proclaims TallyGenicom MD Robin Edwardes. “They have worked tirelessly to secure interviews and meetings with our top press and they haven't let us down. I have worked with a number of PR agencies during the last 15 years, and MCC is clearly leading the way in terms of having the tenacity to make things happen.”